"With competition from video games, hundreds of television channels and DVD's, that's no longer the case, he said. The problem, these studio leaders and other industry experts seemed to say, was not only that a steady diet of formulaic plots, too-familiar special-effects vehicles and remakes of television shows has, over time, left the average moviegoer hungry for better entertainment."
Yes, DVD's and such, but what about bigger TVs and better sound systems? Gigantic flat screen TV's are becoming more common. The well-off have movie-sized viewing at home, the not so well off don't want to pay $10 each.